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Founders Series

Operators on what AI actually changed in their business.

Conversations with founders and directors running real companies on Odoo, Salesforce and whatever else they already had. What they built, what it gave back, what broke, and what they would do differently. Every episode is written up in full, so you can read it in five minutes or watch the hour.

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01

From zero AI strategy to 22 agents in production in four months.

GuestJackie Desfrennes, President, DeffrennesTopicsAI agents on Odoo, Salesforce and MCP, Getting the team on board, Data quality, Real numbers

Jackie Desfrennes bought the family packaging business in 2022 and spent three years rebuilding how it runs, with Odoo and Salesforce at the centre. In early 2026 he started testing AI agents, mostly out of curiosity. One weekend later he had generated 600 leads. Four months on, Deffrennes runs 22 agents across its ERP, its CRM and its inboxes, and measures around 90 days of freed-up capacity every quarter, on a team of 15.

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